About Us

We three cousins (Abdul Moeed, Abdul Moiz, and Yasir) were born into fabric. Our fathers worked with it before us, and even though we were too young to truly see it all, we grew up knowing it was part of our story. The smell of cloth, the talk of factories, the stacks of fabric rolls in warehouses, it was always around us.

This wasn’t just business for them, it was what put food on the table. For us, it became something we could never forget. When our fathers stepped away from it, life moved on. We went to university, earned our degrees, looked at the usual 9–5 life laid out for us. But somewhere deep down, we knew that wasn’t the road we wanted to take.

We wanted to live what was written for us. We wanted to make clothes. Clothes you don’t forget after one wear. Not the recycled racks of mainstream copies of copies fashion, not the tired designs, not the safe cuts and soulless prints. We wanted to make clothes that hit. Clothes that carried weight. Clothes that could speak when you walked in a room. For us, and for people like us, the misfits, the ones who can’t settle for “just another shirt.”

We are starting from the ground up. No shortcuts. We saved, we invested, we designed, we shot, we marketed; all on our own. The grind isn’t a burden to us; it’s the point. We carried every role ourselves. Not because we can, but because this is what it means to own your story.

This is RAQM. Not numbers. Not price. But as in "tareekh raqm karna."

live what's written.